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This past Thursday, Ford Motor Company issued a press release announcing its plans to reduce its water consumption in the vehicle manufacturing process by a further three-fourths. Already an industry leader in terms of sustainability, Ford's latest initiative will save more than 10 billion gallons of water by the year 2020 as the automaker continues to strive for its ultimate goal of zero potable water...

Ford : FORD FURTHER REDUCING WATER USAGE IN VEHICLE PRODUCTION; SETS GOAL TO USE ZERO DRINKING WATER IN… https://t.co/uah0CANut8

— Newspress (@NewspressTweets) October 20, 2016

See how #Ford and @JoseCuervo work together to give excess agave a second chance as potential car parts. #FarmToCarhttps://t.co/OmvRv11dSj

— Ford Drive Green (@FordDriveGreen) July 19, 2016

Jose Cuervo® is the most widely-recognized tequila distributor in the world. You know it from nights at the bar, or perhaps associate a lime-topped Jose Cuervo margarita with a beach vacation.

Ford Motor Company sees another side to Jose Cuervo. Instead of looking at the end product, tequila, Ford is looking at byproducts from the manufacturing of that tequila. Specifically, agave fiber.